Program Design is usually the most weighted section of a grant proposal.
After defining your needs and focus, this is the section that should be tackled right up front and drive the development of the Budget Narrative. The program design and budget narrative should directly link back to each other.
The Program Design is a narrative of what will be accomplished. Sometimes a grant will require a Scope of Work/ Logic Model/Project Plan. This consist of defined goals, objectives, key partners and timelines.
GOALS & OBJECTIVES (DESIRED OUTCOMES)
This section outlines what you hope to achieve with your project. Goals refer to the general things that you want to accomplish — for example, “We will start an after-school program for children from our community.” Objectives are outcomes, more specific things that can be easily measured — for example, “Reading ability for 65 children will be improved; we will show this improvement by comparing pre/post test results on a short reading test.” Be as specific as possible. Make sure that objectives are SMART (Specific, Measurable, Attainable, Realistic and Time bound)…This is key!
Once you have defined what you are going to do (in the goals and objectives section), you need to define how you are going to do it. These are the project activities, where you explain the nuts-and-bolts of how you are going to carry out your project. This section should be as specific and detailed as possible too; it should also include a timeline that shows when the activities will be carried out.
For example, the project activities for an after-school program might include: “We will have 65 children between the ages of 7 and 10 on Tuesday and Thursday afternoons from 3 to 5 pm. Children will work with a volunteer, who will read stories with them and ask questions that test their comprehension. Sept – Dec, 2010.”